While working at Mirum agency, I was fortunate to be one of the lead creatives on the Mazda redesign team. Focusing on supporting the customer, we identified Mazdas three core principles—premium, real and ownable. The new creative direction brings these principles to the forefront.
In Japan, outstanding craftsman are called “Takumi”. Mazda developed three short-form documentaries, which will be part of a collection of longer-form films that more deeply depict what makes Mazda, the craftsman behind the company, and the vehicles it develops so unique. I created a landing page for this experience.