Revitalizing the online vehicle shopping experience.

  • Creatives: Miles Cartwright, Chad Palmer, Junior Rivera, John Schrei
  • UX: Eric Ruloda
TAKUMI: Microsite Concept

In Japan, outstanding craftsman are called “Takumi”. Mazda developed three short-form documentaries, which will be part of a collection of longer-form films that more deeply depict what makes Mazda, the craftsman behind the company, and the vehicles it develops so unique. I created a landing page for this experience.