Adding surprise and delight to taxes.
Senior Product Designer: Visual Design, Wireframes, Prototypes and User Testing.
Keeping the user focused on one task at a time.
We used empathy and personalization throughout the design process to create a prescriptive flow that focuses the user’s attention on one task at a time.
The options that a user selects in the onboarding are used to automatically populate fields and give a more familiar and friendlier experience later on in the app. We found that these little details reduced friction and made the whole experience feel very cohesive.
Finish and file
One of my projects was to re-imagine the finish and file portion of the filing process. In order to break up a long workflow into more digestible sections we utilized a step-by-step approach along with animation and helpful copy to set clear expectations for what’s ahead in the users journey.
We created a simple animated victory message to help users internalize a sense of accomplishment. By encouraging users to share their accomplishment via social media, we generated ownable moments for Turbo Tax while bringing interest to the product.
Usability and validation at key steps in the design process.
After several iterations of design and flow, we performed usability and validation testing in the Intuit research lab onsite to gather insights.