Photography: Joseph Gardner
BRAND IDENTITY
Alchemy motorcycles is a San Diego based independent shop specializing in restoring and customizing vintage motorcycles. I wanted to give them a new look and feel that reflects the clean, minimalist aesthetic of their bikes.
![](https://www.johnschrei.com/wp-content/uploads/2017/08/exploration-1.jpg)
![](https://www.johnschrei.com/wp-content/uploads/2017/08/A.gif)
![](https://www.johnschrei.com/wp-content/uploads/2017/08/alch_1.jpg)
![](https://www.johnschrei.com/wp-content/uploads/2017/08/alch_2-1.jpg)
![](https://www.johnschrei.com/wp-content/uploads/2017/08/EnamelPin_Alchemy-2.jpg)
”
He who works with his hands is a laborer.
He who works with his hands and his head is a craftsman. He who works with his hands and his head and his heart is an artist.
Saint Francis Assisi
![](https://www.johnschrei.com/wp-content/uploads/2017/08/T-Shirt.jpg)